{"id":10821,"date":"2024-04-04T14:32:44","date_gmt":"2024-04-04T14:32:44","guid":{"rendered":"https:\/\/eastcoasttrail.com\/?p=10821"},"modified":"2024-04-11T13:33:09","modified_gmt":"2024-04-11T13:33:09","slug":"press-release-04042024","status":"publish","type":"post","link":"https:\/\/eastcoasttrail.com\/press-release-04042024\/","title":{"rendered":"Press Release: ECT 30th Anniversary Grand Ol&#8217; Kitchen Party"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-10823 lazyload\" data-src=\"https:\/\/eastcoasttrail.com\/wp-content\/uploads\/2024\/04\/30th-Anniversary-Logo-colour-300x100.png\" alt=\"\" width=\"300\" height=\"100\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/100;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>FOR IMMEDIATE RELEASE<\/strong><br \/>\n<em>Buy your ticket today for the East Coast Trail Grand Ol&#8217; Kitchen Party<\/em><\/p>\n<p><b>St. John&#8217;s, Newfoundland and Labrador, April 4, 2024<\/b><span style=\"font-weight: 400;\"> \u2013 The East Coast Trail Association (ECTA) is marking three decades of dedication to building a trail and preserving our coastline to help build a viable tourism industry along the eastern edge of the Avalon. <\/span><span style=\"font-weight: 400;\">Join us on Wednesday, April 17<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\">, to celebrate the East Coast Trail, during National Tourism Week, as a vital contributor to the NL economy and to the social and cultural fabric of the communities located along the eastern edge of the Avalon.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Association has built a 336 km world-class tourism and recreational product based on the very best we have to offer &#8211; our natural, cultural, historical, and community assets &#8211; together with the raw natural beauty of our coastline to create a unique tourist destination that is second to none in the world.\u00a0 The value proposition resulting from this achievement is the creation of breakthrough sustainable value, year after year,\u00a0 for the business community located in St. John\u2019s and in the 24 communities located along the Trail. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt is safe to say our dream has come true, and our challenge now has shifted to sustaining and growing the value of the trail; while the task of maintaining and operating the\u00a0 Trail is a labour of love, it requires a significant monetary investment every year,\u201d said Randy Murphy, ECTA\u2019s President. \u201cThe Trail\u2019s sustainability has become our Dream #2, and we are working on it; the Kitchen Party is giving us an opportunity to pause and reach out to the business community to come join us in the celebration of our accomplishments, to hear our story, and to help raise some funds for a great cause, all while having a grand old time.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This fundraising event is a testament to the Association&#8217;s enduring legacy. It is scheduled for <\/span><b>April 17th, from 5 PM to 9 PM, at Quidi Vidi Brewery<\/b><span style=\"font-weight: 400;\">, a locale that captures the essence of Newfoundland&#8217;s spirit.\u00a0 In an evening that promises to blend the warmth of a Newfoundland kitchen party with the cause of maintaining the East Coast Trail, attendees are invited for a $200 ticket to enjoy a selection of fine hors d&#8217;oeuvres, taste Quidi Vidi\u2019s celebrated craft beers, and experience the captivating performances of Sean and Sheldon from Sullivan&#8217;s Songhouse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A highlight of the night will be the presence of special guests and storytellers, sharing their tales from the first 30 years of the ECT. The evening will also feature a thoughtfully curated auction and raffle, offering attendees the chance to win exclusive experiences and items that reflect the trail&#8217;s beauty. This initiative is critical for raising funds to support the trail&#8217;s maintenance and operational needs, ensuring it remains an invaluable asset for generations to come.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, we&#8217;re proud to announce that <\/span><b>ExxonMobil Canada<\/b><span style=\"font-weight: 400;\">, a key supporter of the East Coast Trail for many years, <\/span><b>will be represented by their new president<\/b><span style=\"font-weight: 400;\"> at this event. ExxonMobil\u2019s presence is a testament to the strong partnership between ECTA and the broader business community, working together to enhance the Trail, and foster community engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get your ticket now at <\/span><a href=\"https:\/\/www.eastcoasttrail.shop\/product\/30th-anniversary-kitchen-party\/60?cp=true&amp;sa=false&amp;sbp=false&amp;q=false&amp;category_id=11\"><span style=\"font-weight: 400;\">https:\/\/www.eastcoasttrail.shop\/<\/span><\/a><span style=\"font-weight: 400;\"> and join us for an unforgettable evening celebrating the East Coast Trail\u2019s 30th anniversary and its vital role in the NL and Canadian Tourism Industry.\u00a0 <\/span><span style=\"font-weight: 400;\">We hope to see you there!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">-30-<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>About the East Coast Trail:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The East Coast Trail (ECT) is a 336 km market-ready, pedestrian coastal trail that runs along the eastern edge of the Avalon Peninsula between Topsail Beach and Cappahayden. The East Coast Trail Association is a member-based, volunteer-driven and managed registered charity. The Association\u2019s mission is to develop, maintain, enhance and protect the ECT for future generations while respecting the integrity of our natural environment, the needs of our communities and delivering a high-quality wilderness hiking experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ECT is a\u00a0 unique and appealing destination offering outstanding natural beauty and wildlife, location, history, culture, and geology.\u00a0 It is a system of quality pedestrian trails designed for families and avid hikers, residents &amp; non-residents, matching all the features rated by hikers and tour operators as being most important to hiking enjoyment.\u00a0 The Trail is an awesome product providing a special blend of wilderness adventure, history &amp; cultural contact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Trail strategically connects existing and new tourism infrastructure and attractions, events and activities in the region, providing the opportunity for 24 coastal communities to build businesses serving visitors who come for the trail and stay for the hospitality. And the media response from around the world has been phenomenal and hikers are coming here from all over the globe. The National Geographic Traveller experts ranked the Avalon\u2019s coastline, the home of the ECT, as #1 in the world and extolled the region\u2019s \u201cstunning natural and cultural integrity, and unspoiled scenery\u201d adding that it is \u201cone of the world\u2019s best-kept tourism secrets.\u201d<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">#1 Coastline in the world \u201cNational Geographic Traveller\u201d magazine<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">#1 Motivator for overseas travellers to Newfoundland \u201cHNL Tourism Times\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">#1 Attraction on the Avalon \u201cDept of Tourism 2016 Exit Survey\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0336 km of trail delivered to market linking the economies of 24 coastal communities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">15,000 individual hikers annually spending $3.5 million driving economic activity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">90% of residents, businesses and hikers agree that the ECT is an exceptional asset<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10824 size-full lazyload\" data-src=\"https:\/\/eastcoasttrail.com\/wp-content\/uploads\/2024\/04\/trail.png\" alt=\"\" width=\"2000\" height=\"533\" data-srcset=\"https:\/\/eastcoasttrail.com\/wp-content\/uploads\/2024\/04\/trail.png 2000w, https:\/\/eastcoasttrail.com\/wp-content\/uploads\/2024\/04\/trail-1280x341.png 1280w, https:\/\/eastcoasttrail.com\/wp-content\/uploads\/2024\/04\/trail-980x261.png 980w, https:\/\/eastcoasttrail.com\/wp-content\/uploads\/2024\/04\/trail-480x128.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2000px, 100vw\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2000px; --smush-placeholder-aspect-ratio: 2000\/533;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The tourism industry along the Trail is growing steadily &amp; the Trail is playing a major role. The trail has become a destination trail, a demand generator that greatly impacts visitation, spending &amp; satisfaction. It is a strategic tourism and recreational asset for the province that is generating significant economic, social, &amp; environmental value. The province, the destination management organizations, businesses, &amp; communities recognize the strategic value of the trail as both a tourism &amp; recreational product.<\/span><\/p>\n<p><b>Contact:<\/b><br \/>\n<span style=\"font-weight: 400;\">Julia Penney, Business Manager, ECTA<\/span><br \/>\n<span style=\"font-weight: 400;\">julia.penney@eastcoasttrail.com<\/span><br \/>\n<span style=\"font-weight: 400;\">(t) 709-738-4453 (c) 709-325-7284<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; FOR IMMEDIATE RELEASE Buy your ticket today for the East Coast Trail Grand Ol&#8217; Kitchen Party St. John&#8217;s, Newfoundland and Labrador, April 4, 2024 \u2013 The East Coast Trail Association (ECTA) is marking three decades of dedication to building a trail and preserving our coastline to help build a viable tourism industry along [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[86,53,4],"tags":[],"class_list":["post-10821","post","type-post","status-publish","format-standard","hentry","category-86","category-add-to-newsletter","category-news"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/eastcoasttrail.com\/wp-json\/wp\/v2\/posts\/10821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastcoasttrail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastcoasttrail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastcoasttrail.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/eastcoasttrail.com\/wp-json\/wp\/v2\/comments?post=10821"}],"version-history":[{"count":3,"href":"https:\/\/eastcoasttrail.com\/wp-json\/wp\/v2\/posts\/10821\/revisions"}],"predecessor-version":[{"id":10826,"href":"https:\/\/eastcoasttrail.com\/wp-json\/wp\/v2\/posts\/10821\/revisions\/10826"}],"wp:attachment":[{"href":"https:\/\/eastcoasttrail.com\/wp-json\/wp\/v2\/media?parent=10821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastcoasttrail.com\/wp-json\/wp\/v2\/categories?post=10821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastcoasttrail.com\/wp-json\/wp\/v2\/tags?post=10821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}